Huawei @ Kogan Gallery
R2 Stand & Event, which specialises in the design and production of ephemeral architecture, created a HUAWEI showroom in a shopping mall.
For 10 days, HUAWEI is challenging the space to become an impactful pop-up shop to attract new customers.
The emphasis is on long-distance visibility via a full-height shop front that allows immediate identification of the brand. The interior of the gallery, on the other hand, plays on light tones for a premium and uncluttered look that gives pride of place to the products.
R2 Stand & Event offers an original visit path with rounded furniture shapes encouraging customers to discover all the references. Among them, HUAWEI also highlights one of its flagship products, resulting from a recent partnership with the sports brand Paris-Saint-Germain, for which a large visual communication surface is dedicated.
This showroom was held from 2 to 13 May 2015 at the KOGAN gallery in Paris.