R2 Stand & Event, specialising in space design, is proud to have been chosen by the DEWALT STANLEY group to design its "Premium Stores", specialist corner shops.
The group hopes to expand the awareness of its various brands and to secure market share in its most strategic outlets.
R2 Stand & Event takes care of the design and realisation of commercial layouts, creating a separation from the other brands via a monumental branded arch. The space allows the group's different brands to be highly visible and to coexist harmoniously.
For a Premium presentation, R2 Stand & Event also presents products in a display case at the entrance to the space in order to attract the eye and the flow of visitors. This delimitation creates a world of its own within the point of sale.
R2 Stand & Event spices up the geography of the space with different exhibition plots allowing the particular highlighting of key products.
The installation of this arrangement took place in February 2018 at the Clément hardware store in Angoulême.