L'Oréal Diesel Road Show
On the occasion of the launch of the perfume " Only for the Brave ", R2 Stand & Event is proud to accompany the L'OREAL-DIESEL group in the conception of a direct marketing operation in several key capitals in Europe.
To promote its new fragrance, the brand wants to create a strong impact in the minds of its consumers.
For this purpose, R2 Stand & Event created a visit path offering an experience on several levels: perfume test, promotional videos, display of the original packaging and fun "virtual path" animation.
High-tech and full of adrenaline, this VR course simulating vertigo corresponds perfectly to the audacious image of the brand. Source of strong sensations, this animation anchors the name of the perfume as well as its connotation in the minds effectively.
R2 Stand & Event, creator of your brand spaces, thanksOREAL-DIESEL for their invitation!
In collaboration with 84 PARIS