Pop-up Store

R2 Stand & Event offers a wide range of solutions for your commercial corners, shops in shops and pop-up stores. Experts in the production of ephemeral architecture for over 10 years, our teams will help you grow your brand.

A real vector for developing your turnover over a short period of time, the customised commercial corner is an opportunity to create an impactful moment in the purchasing experience of your customers, whether they are loyal or not.

Through an immersive and original scenography, your brand rises and stands out from your competition.

R2 Stand & Event provides you with a turnkey service throughout your project in order to offer you an optimal presentation of your activity, from the design to the delivery of your structure.

L'Oréal Diesel Road Show

On the occasion of the launch of the perfume " Only for the Brave ", R2 Stand & Event is proud to accompany the L'OREAL-DIESEL group in the conception of a direct marketing operation in several key capitals in Europe.

To promote its new fragrance, the brand wants to create a strong impact in the minds of its consumers.

For this purpose, R2 Stand & Event created a visit path offering an experience on several levels: perfume test, promotional videos, display of the original packaging and fun "virtual path" animation.

High-tech and full of adrenaline, this VR course simulating vertigo corresponds perfectly to the audacious image of the brand. Source of strong sensations, this animation anchors the name of the perfume as well as its connotation in the minds effectively.

R2 Stand & Event, creator of your brand spaces, thanksOREAL-DIESEL for their invitation!

In collaboration with 84 PARIS

Samsung @ Elite Model Look

R2 Stand & Event, creator of your brand spaces, carried out an operational and technical deployment of the SAMSUNG corner for the Samsung Elite Model Look 2019 road show.

This unmissable event is an opportunity for the brand to extend its reputation by placing the visitor at the heart of a brand experience. 

Within a 20 m² corner presenting Samsung's new flagship models in a sober and premium way, R2 Stand & Event offers a playful photo shooting animation demonstrating the premium quality of the latest Galaxy S10 smartphone.

A viral marketing operation allowing the attachment of the consumer to the brand.

In order to create maximum visitor traffic, the various Samsung phone ranges are positioned at the edge of the aisle in premium displays.

Samsung Elite Model Look took place on May 25, 2019 at H7 in Lyon, and on June 8, 2019 at the Paris Event Center.

In collaboration with Willie Beamen


R2 Stand & Event, specialised in space design, carried out a project / graphic study for the consultation launched by the WOOOP brand to improve the quality of its in-store presentations.

WOOOP, created in 2013, is a brand that designs clothes and accessories with original patterns in order to reach a diverse target. The brand therefore wishes to develop its notoriety by showing its creativity.

R2 Stand & Event created a 15 m² corner with an airy and uncluttered design to create immersion for visitors. An arch with dynamic lines ensures visibility from a great distance as well as a natural delimitation of the sales point.

Along the visitor's path, R2 Stand & Event set up displays to highlight the quality of the products. A backlit reception desk serving as a checkout is positioned at the heart of the space, unifying it for a guaranteed presence of the brand in people's minds.


R2 Stand & Event, specialised in the design of custom-made stands, carried out a project / graphic study for the consultation launched by the CLUB AUTODISCOUNT brand.

Specialized in the sale of new vehicles, CLUB AUTODISCOUNT wishes to boost its sales and create a more impactful brand image in store.

R2 Stand & Event created a pop-up store for the occasion with a modular surface area of 16 to 90 m². The emphasis is on long-distance visibility via an arch with dynamic lines and a communication screen facing the aisles.

A professional living space, with a modern design, is set up with a multimedia discussion area, allowing a dynamic presentation of the product range that is conducive to the acquisition of new customers.

As a communication and identification tool for the visitor, a Fiat 500 is positioned in the space in order to attract the eye and create an exchange.

Located in the Carrefour gallery, this corner will be exhibiting from April 24 to May 14, 2018 in Toulon, from May 4 to May 31, 2018 in Lyon and from April 27 to July 31, 2018 in Vaux en Velin.


R2 Stand & Event, specialised in customised space design, carried out a project/graphic study, on the occasion of the consultation launched by the brand SAMSUNG, sponsor of the Samsung Elite Model Look 2019.

R2 Stand & Event is designing an immersive scenography composed of touch terminals and an interactive mirror, including a product demonstration area, with a modern and high-tech design, highlighting the new Samsung Galaxy S10 smartphone.

In collaboration with the Willie Beamen Agency.


R2 Stand & Event, designer and producer of your brand spaces, carried out a graphic study for the consultation launched by ETIHAD Always as part of an ephemeral animation in a shopping centre.

ETIHAD Always, an airline based in Abu Dhabi, aims to highlight its customized offers to attract new customers.

R2 Stand & Event offers a 16 m² pop-up store with a premium and pure design. In order to sublimate the brand, R2 Stand & Event recreates an immersive exchange counter that already propels the consumer into an airport.

Different communication supports in height (screens, backlit logos) allow this corner to effectively catch the eye from a long distance. From a shorter distance, the visitor is attracted by large visuals highlighting the company's impeccable know-how.

This corner was set up from December 3 to 14, 2018 at two destinations in the Paris area.