Martell sets up a pop-up store to celebrate its 300th anniversary

POP UP STORE, MARTELL

Martell celebrates its candles and moves to Paris Charles de Gaulle for the occasion! 

For its 300th anniversary, the brand wanted to mark the occasion with a pop-up store in its image. The space, with its round design, offers a modern and connected place.

Numerous highlights are organised, creating a source of traffic. On the programme: presentation of the brand, tasting of its most famous vintages - including Jean Martell's Gold - and exchanges to benefit from tasting advice.

Martell also offers limited editions of cognac and several goodies.

Source: Paris Airport