Martell celebrates its candles and moves to Paris Charles de Gaulle for the occasion!
For its 300th anniversary, the brand wanted to mark the occasion with a pop-up store in its image. The space, with its round design, offers a modern and connected place.
Numerous highlights are organised, creating a source of traffic. On the programme: presentation of the brand, tasting of its most famous vintages - including Jean Martell's Gold - and exchanges to benefit from tasting advice.
Martell also offers limited editions of cognac and several goodies.
Source: Paris Airport