Between airports, train stations and city centres, brands are setting up shop and giving visibility to their products via an immersive pop-up store design.
Check out the greatest hits below:
Yves Saint Laurent Beauté :
With a view to presenting its products in a premium way, the brand has set up a 20 m² pop-up store in Europe's busiest airport: London Heathrow International Airport Terminal 2.
The brand offers a unique customer experience to each of its customers, thanks to numerous highlights at the point of sale such as virtual tutorials or the use of augmented reality.
Bulgari (LVMH):
The brand chose to showcase its new fragrances in an exceptional pop-up store at Roissy Charles-de-Gaulle airport.
L'Oréal :
L'Oréal has made the strategic choice to open a boutique in the heart of Paris to celebrate its flagship fragrance "La Vie est belle". Within the space, the brand propels the visitor into its universe thanks to an olfactory journey and a "personalisation" animation of its perfume packaging.
Tiffany & Co :
For the release of its perfume "Tiffany & Co", the brand is setting up a pop-up store in the 6th arrondissement of Paris. It is through an interactive workshop that the brand will present its new product.
However, perfume brands are not the only ones to offer a customer experience. Cosmetic brands such as Nuxe or Dove also offer ephemeral spaces.
Source: Fashion Network - Article dated 2 January 2018.
