The 5 challenges of ephemeral shops


A real trend, the pop-up store is THE ideal solution to showcase your brand. Discover its advantages:

1/ The pop-up store immerses and introduces your brand:

For the release of its new application, Nike took to the streets of New York with a fully interactive pop-up store. With an original design, the brand conceived its pop-up store in the format of its famous shoebox. On the outside, the pop-up store offers a wide range of communication support via a wall of Led's. Inside, the new application is showcased with demonstration areas. With this action, Nike offers a total customer experience.

2/ The pop-up creates a social link:

By setting up a pop-up store, brands can strengthen their proximity to their customers. Canal+ is using this strategy with 40 pop-up stores to promote its services.

3/ The pop-up store allows the launch of new products:

With a very varied concept, brands often choose the pop-up store to showcase their products. Crocs, an American shoe manufacturer, opts for an innovative design. Consisting of drones, the brand captures the attention of visitors by replacing salespeople in its pop-up store with flying robots that bring them their shoes.

4/ The pop-up store provides a unique shopping experience:

This concept being 100% ephemeral appears as an event in the eyes of consumers. In order to make an impression, brands use interactive devices. Birchbox has experimented with this by proposing monthly boxes that allow customers to discover new places to shop. 

5/ The pop-up store opens new markets:

To guarantee a successful operation, the location of the pop-up store and its concept become a strategic issue! The brand Le Slip Français took up the challenge by proposing a crowdfunding marketing operation. The objective was to invite people to participate in financing the brand's trip to the United States to open a pop-up shop in Los Angeles!

Source : CultureEvenement