Communicate your brand with a personalised showroom!
The advantages of a showroom :
- Ideal for the launch of your new product collection
- Allows you to develop your customer base
- Gives your brand visibility
To guarantee the impact of your showroom, discover the steps to follow below:
1/ Setting the objectives
To help you, you can try answering these questions:
- What are the expectations for sales? for customer relations? for branding?
- Which products should be promoted?
- What is the budget?
- What is the schedule to be respected?
2/ Choosing a location
Do not hesitate to propose several locations and then make your choice. The location must correspond to your project but must also be suitable for your customers. A visit to the location will allow you to take into account various important criteria such as accessibility, location and surface area.
3/ Staging the products:
This is the most important stage. To do this, it is necessary to create an immersive scenography by choosing suitable equipment such as: product displays, led counters, precise lighting, etc.
4/ Communicate on your event:
The success of your showroom will depend on the promotion you give it. There are several possibilities:
- Word of mouth
- Social networks
- The implementation of promotion
Source: DZVID - Article of 19 December 2018
