Closing of the agency for the summer period
On met les voiles ! Cap sur les vacances ! Au programme : bain de soleil et détente pour faire le plein d’énergie et être encore plus performant dans l’organisation de vos projets, dès la rentrée le 16 août ! L’équipe R2 Stand & Event vous souhaite un excellent été !
The use of recycled plastic in retail
Give a second life to your materials, it's possible! Today, companies are increasingly looking for ways to be environmentally ethical, allowing them to improve their practices, images and actions. Plastic recycling has become a major concern! Find out in this article how the use of recycled plastic brings a positive impact on the environment.
The basics for designing a dynamic corner
Communicate your brand with a customised corner! Discover the necessary tools. 1/ The quality of the material: Your corner represents the image of your brand! The quality of the equipment is therefore the first element to take into account to make your point of sale attractive. 2/ The choice of furniture: In [...]
The reception area: an important meeting place
First impressions are always the most important! Discover his tips for making a splash. 1/ Delineate the spaces: The way the space is arranged immediately communicates a strong message. The reception area is not only a place to wait but also a place to exchange ideas and work. Therefore, it must be arranged [...]
How to design your workspace?
Improve your work performance with a tailor-made layout of your professional space! Discover the essential points to offer your employees a convivial place to live: 1/ Clearly define the zones: Each work space must be perfectly delimited. Desks: for a group office, it is advisable not to have too many desks.
The 5 challenges of ephemeral shops
A real trend, the pop-up store is THE ideal solution to showcase your brand. Discover these advantages: 1/ The pop-up store immerses and introduces your brand: For the release of its new application, Nike took to the streets of New York with a fully interactive pop-up store. At the [...]
Martell sets up a pop-up store to celebrate its 300th anniversary
Martell is blowing out its candles and moving to Paris Charles de Gaulle for the occasion! For its 300th anniversary, the brand wanted to mark the occasion by setting up a pop-up store in its image. The space, with its round design, offers a modern and connected place. Numerous highlights are organised, creating a source of traffic. On the programme [...]
How to organise a showroom in 4 steps?
Communicate your brand with a personalised showroom! The advantages of a showroom: Ideal for the launch of your new product collection Allows you to develop your clientele Gives your brand visibility To guarantee the impact of your showroom, discover below the steps to follow: 1/ Set the objectives To [...]
Places of influence: a strategic choice for the layout of your pop-up store
Between airports, train stations or city centres, brands are setting up shop and giving their products visibility via an immersive pop-up store design. Discover the greatest successes below: Yves Saint Laurent Beauté: With a view to presenting its products in a premium way, the brand has set up a pop-up store of 20 m2.
The essential tools for creating a pop-up store
Invite the visitor to travel within your ephemeral space through an efficient pathway! Discover the different places to have to obtain an impactful scenography: The reception area: We recommend an open space, inviting your interlocutors to discover the space. As this is the first visual contact, the reception area must be warm and inviting.
